What is Search Engine Optimization and why it’s important for your content?

What is Search Engine Optimization and why it's important for your content?

SEO is an important tool for your online marketing but do you really know what SEO is? SEO or Search Engine Optimization is what we call all the different elements that make your website more visible for search engines.

The main elements of SEO

Selecting your Keywords

In the olden day’s keywords were something you filled your post with to make it show up on search engines, these days they’ve become something that you build your content around.

Keywords are words or short phrases that your target audience is searching to find content online. Once you’ve found a keyword you want to create content around then you’ll want to weave your keyword into your content in a natural and meaningful way.

Your Content

This is where real search engine optimization takes place. Nothing beats creating great content around your topic.

Creating meaningful, helpful content around your topic is the number one way to bring people to your website and build relationships of trust with them that will eventually lead them to engage with your brand and buy from you.

Your Images

Optimizing your images is a three-step process that will greatly improve your Search Engine Results. You’ll want to make sure your images are optimized for speed and search engines alike. I talk more about how to do this here.

Optimizing your Website

Your site responsiveness and speed now play a big part in your search engine optimization. You want to make sure that your website is fast and built for mobile. Having a fast and responsive website will help you perform better in search results.

Finding a tool to help you!

WordPress has a multitude of tools that will help you with Search Engine Optimization. Apart from tools like Hummingbird and Smush that will help you improve your website speed I highly recommend Rank Math SEO, it’s a great tool that will help you check that you’re taking the right steps to improve your content for search engines.

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